Color Psychology: Meaning and Its Importance

Last in our 3 part series about color in Fashion. Color psychology is the psychological influence of colors on the functioning of a person. In simpler words, color psychology can be defined as the study of hues as a determinant of human behavior. There are a lot of things that colors affect. This includes perception, placebo, moods, nature, etc.

Our ancestors also used color psychology as therapy. Researchers found that the ancient Egyptians as well as the Chinese practiced Chromotherapy. This is a method in which colors healed individuals increasing circulation, alleviate skin problems, purify the body, and soothe illness. Amazing isn’t it?

Colors for behaviors as well as emotions

Art therapy says that colors have mental and emotional effects on sighted people in different facets of life. Some places can irritate you, while others can make you calm and relaxed, it’s all because of the colors. Here’s a brief description of how colors are responsible for affecting a person’s emotions or behavior:

• White symbolizes purity and innocence.

• Black symbolizes evil or unhappiness.

• Green stands for envy.

• Pink addresses the shades of romance and kindness.

• Yellow radiates warmth and energy.

• Red depicts love and excitement.

• Blue is all about calmness and sadness.

• Purple is an indication of wealth, mystery, and wisdom.

• Whereas Orange shows enthusiasm and attention.

Even in online fashion designing courses, students are taught the importance and use of colors.

Black symbolizes power and authority and makes people look skinnier. People who have a deep fascination for timeless and classy clothes, mostly choose black over any other shade. Though the color depicts the primordial void, it always makes anyone happy!

White is a symbol of purity and peace. It’s the best summer color that reflects light and is The good news is that you can pair it up with any color you want.

Red is an intense color that seems to generate interest, love, and attraction. So, it’s a shade that emotionally engulfs people.

Blue is for someone trustworthy, dependable, and committed. Blue symbolizes that the person is not impulsive or spontaneous and is perceived as a constant in people’s.

Green is an epitome of tranquil and freshness and is also the easiest color that improves vision. Being a natural balance of calmness and warmth, green uses an accent that harmonizes with the shades of blue like a breeze.

Colour also acts as a mode of communication. There’s a lot that the colors speak around you, all you need is an eye to see!